Tidio: Chatbots, Live-Chat & more

"Hi. It's Anna. How can I help you?" - Unknown chatbot ca. 2021 BC Despite all the skepticism, chatbots are now standard in many online stores - for good reason. They can improve customer service or offer visitors an individualized shopping experience. Tidio is one of the many providers of such chat systems. However, the…

How to create a WordPress backup

Anyone who runs a WordPress site knows how annoying it can be when errors occur in the database or data is lost, for example, when plugins or themes used are outdated, unsafe tools are installed, or your website is hacked. What to do? In order to protect yourself from the above-mentioned threats, you should make regular…

9 GDPR mistakes you can easily avoid

With the introduction of the General Data Protection Regulation (GDPR) and the planned ePrivacy Regulation, a lot has changed for website operators. The correct processing of personal data now plays an even more important role and must be presented transparently on your website for every user.  But there are still many operators whose website does…

OptinMonster: The best lead generation plugin for you?

Every website owner dreams of generating organic traffic and converting their visitors into leads. But: the statistics don't look good. According to studies, at least 95% of visitors who reach your website never come back. This is where plugins like OptinMonster come into play. OptinMonster is among the best conversion plugins for WordPress and is…

Is Online marketing still possible with the GDPR?

Since the introduction of the GDPR on May 25, 2018, stricter guidelines apply to the handling of personal data in the European Union. Especially in online marketing, rethinking is necessary to meet the requirements of the General Data Protection Regulation.  Online-Marketing & GDPR Do online marketing and the GDPR even fit together? This is probably…

Ezoic - The AdSense Alternative?

What is Ezoic?  Ezoic is a California-based technology company and Google Publishing Partner that helps website owners optimize websites using Artificial Intelligence. Ezoic's AI helps intelligently test ad positions, increase page speed, SEO, mobile web, and much more.  Ezoic is best known for its AI monetization (Ad Tester), which intelligently improves a website's ad revenue…

Cookies in France: CNIL guidelines launch on 01 April

In June 2019, the French data protection authority CNIL published its guidelines on the legally secure use of cookies. On June 19, 2020, the legality of the guidelines was confirmed by the French Council of State. At the end of 2020, CNIL fined Google €100 million and Amazon €35 million for violations of the guidelines…