Every website owner dreams of generating organic traffic and converting their visitors into leads. But: the statistics don't look good.
According to studies, at least 95% of visitors who reach your website never come back. This is where plugins like OptinMonster come into play.
OptinMonster is among the best conversion plugins for WordPress and is used on over 1.2 million websites, including Patreon, Pinterest, or TripAdvisor. It is considered a reliable lead generation solution that offers a wealth of features and lets you create beautiful opt-in forms that attract attention and thus are proven to increase conversions.
Since OptinMonster is a standalone application, it can be used with platforms like Shopify, BigCommerce, or Magento.
Email Marketing, Conversions & OptinMonster
Email marketing is one of the most efficient online marketing strategies: it is a cost-effective way to engage customers, increase conversions, generate higher sales, and improve brand loyalty.
But successful email marketing requires potential customers to sign up and provide their email addresses. Sending unsolicited emails to users has been out of fashion for years and is no longer allowed, at the latest with the GDPR. That's why website owners, including major sites like Facebook, Twitter, and Instagram, use sign-up forms to ask for an email address and permission from users before contacting them.
However, on most websites, such sign-up forms are ignored by visitors and sometimes even result in fewer conversions.
OptinMonster taps into existing email marketing solutions to provide complete conversion optimization software that can bring you more email addresses and increased revenue in the long run.OptinMonster taps into existing email marketing solutions to provide complete conversion optimization software that can bring you more email addresses and increased revenue in the long run.
Below, we'll show you some ways OptinMonster can help you grow your business as a publisher, e-commerce merchant, or digital marketing agency.
OptinMonster for publishers
If you're a blogger or do any other form of web publishing, OptinMonster has a whole host of features on board to help you out.
OptinMonster makes it easy to create eye-catching opt-in forms and allows you to show them to the right visitors at the right time thanks to behavior detection. This way you can collect more email addresses that you can later use for newsletters or your online marketing campaigns.
Besides growing your email list fast, OptinMonster can also increase your page views. Popups, floating bars, slide-in scroll boxes, and other elements redirect engaged website visitors to pages you specify, leading them to your best articles. With the Onsite Retargeting feature, the plugin can help you recapture visitors who bounce off your website and turn them into loyal visitors.
Newsletter-Abonnenten, wiederkehrenden Besuchern und treuen Kunden kannst du darüber hinaus mit einer Lösung für Onsite-Follow-Up-Kampagnen gezielte Nachrichten anzeigen.
OptinMonster for e-commerce
OptinMonster also offers many valuable solutions for e-commerce websites that can lead to fewer cart abandonments, increased sales conversions, and growing email lists.
Such shopping cart abandonments are one of the biggest challenges for e-commerce websites. OptinMonster can help you solve this problem, as the plugin displays a targeted campaign at the exact moment a visitor is about to leave a website, to encourage them to convert. According to OptinMonster, this technique has been proven to reduce abandonment rates and thus increase sales.
In addition to shopping cart abandonment, visitors who view a product detail page but end up not buying anything are also a potential target for OptinMonster. The plugin's intelligent targeting features not only show visitors current promotions but can also play out specially tailored promotions based on the visitor's previous behavior.
Through exit-intent pop-ups and full-screen welcome ads, you'll also get some of OptinMonster's high-converting forms that bring in more email addresses. Retailers can email more potential customers about their latest sales or newest products as a result.
What makes OptinMonster special?
OptinMonster also allows designers to create pop-ups that include their branding and provides a sub-account feature that subscribers can use to share access with consultants, employees, and clients. They can also manage permissions per sub-account. Besides these features, OptinMonster offers a bunch of other possibilities that make the WordPress plugin one of the best conversion tools.
Here again the best features of OptinMonster at a glance:
High quality opt-in form designs
OptinMonster allows website owners to create and add visually stunning opt-in forms to their websites. These forms include light box pop-ups, slide-in opt-in forms, mobile-friendly pop-ups, below-content options, floating bar opt-in forms, sidebar opt-in forms, and more. All of these opt-in forms are highly customizable and optimized for the highest conversion rates.
According to OptinMonster, publishers with exit intent pop-ups see a 200-600% increase in email signups. This makes this feature one of, if not the most valuable feature of OptinMonster. The exit-intent technology monitors the visitor's behavior and shows them a targeted pop-up when they want to leave the website. For example, when the user hovers the mouse over the URL bar in a browser, an exit-intent pop-up is triggered. Exit intent campaigns are unique because they are less intrusive and don't disrupt the user's experience too much.
MonsterLinks 2-step opt-in
With this feature, you can turn any link, both text, and image, into a trigger that displays a pop-up. When a visitor clicks on the link, your website displays a pop-up that encourages the person to complete a purchase, sign up for your email list, or take some other action. MonsterLinks 2-step opt-ins can increase conversions by 100% or more, says OptinMonster.
Page level targeting
OptinMonster allows you to create a page-specific pop-up using the Page Level Targeting feature. The page-specific pop-up is a great way to send a targeted message to visitors based on what they are looking at. This also allows you to split email lists based on interest.
A/B Split Testing
Split testing allows you to test and determine which campaigns, headlines, sub-headlines, images, or colors are more effective. OptinMonster randomly displays each campaign to your website visitors, collects data on conversion rates, and creates a clear report, so you can pick a "winner".
This feature is essential for retailers as national brands, as they may want to target visitors with a marketing message relevant to their location. OptinMonster gives you the ability to display pop-ups to different visitors depending on where they live.
Full-screen Welcome Gate
Unlike many other lead generation services, OptinMonster does not redirect users to another page to display a call-to-action. Instead, it displays a full-screen welcome gate or interstitial ad. This is one of the fastest ways to grab users' attention.
Yes or No form
OptinMonster's Yes or No form leverages the Zeigarnik effect, which states that people who start an action are more likely to complete it, increase conversions, and generate more sales. The Yes or No forms are multi-step opt-in campaigns that segment your users into two lead magnets, display relevant discount offers, redirect to pages based on user choice, and improve affiliate revenue.
OptinMonster: Cost and availability
OptinMonsters Basic package costs $9 per month, includes a license for one website and all basic tools. A Plus plan costs $19 per month. It includes the license for two websites and offers everything from the Basic plan, as well as advanced features such as exit-intent technology, MonsterLinks, or inactivity detection. The Pro plan costs $29 per month and provides access to all available features for three websites. The Growth plan for $49 per month supports five websites, includes all the features of the Pro plan, and allows you to add custom branding. You also get access to activity logging and customer login details.
All plans are available online for download. OptinMonster provides extensive documentation, tutorials, and videos for setup and advanced features.
Beyond the above list, OptinMonster offers many other features that guarantee increased lead and revenue generation. For example, inactivity detection targets inactive visitors and uses campaigns to convert them into subscribers.
OptinMonster is also easy to use, flexible and offers mobile support. All in all, OptinMonster offers a compelling overall package at a good price that anyone who wants to increase their website's conversion rate and performance should take a look at.
Are you interested in the theme? Here you can buy OptinMonster.*
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