Since the end of 2020, Google has made a new marketing tool available to its users: The so-called Consent Mode API, which is currently still in the beta phase.
With the help of this new feature, Google decides on the basis of the user's consent how much data is processed and which cookies are set by Analytics.
How to setup Googles Consent Mode in a GDPR compliant way
Below we will show you how to set up Google Analytics and also Google AdWords (Ads) correctly with Consent Mode.
Option 1: Google AdWords without Google Tag Manager
Siehe hier den Google AdWords (Ads) Guide mit dem Consent Mode:
https://borlabs.io/kb/google-ads-how-to-create-an-account-and-set-it-up-in-borlabs-cookie/
Option 2: Google Analytics without Google Tag Manager
Siehe hier den Google Analytics Guide mit dem Consent Mode:
https://borlabs.io/kb/google-analytics-4-create-account-and-setup-in-borlabs-cookie/
Option 3: With Google Tag Manager
Siehe hier den Google Tag Manager Guide mit dem Consent Mode: