In this article, we would like to show you how easy it is to create the LinkedIn Insight tag within LinkedIn Campaign Manager and how to include it in a GDPR-compliant way using Borlabs Cookie.
Important: You need a business account on LinkedIn or you have to log in under "Marketing Solutions". https://business.linkedin.com/marketing-solutions/insight-tag.
Step 1: Create LinkedIn Insight tag
First, log in to your Campaign Manager and open the left sidebar. Click here under "Analytics" on "Insight Tag".
In the next step, click "I'll install the tag myself".
After that the code of the Insight tag will open, please copy it to your clipboard.
Create LinkedIn cookie in Borlabs and include the Insight tag
If you have copied the LinkedIn Insight tag, we will now create a cookie for it in Borlabs.
Step 1: Add cookie
Click the "Add new" button in the "Cookies" menu item in the "Marketing" cookie group.
Under Service, select "Custom" and click "Next".
Step 2: Cookie settings and information
In the "Cookie Settings" enter the ID "linkedin" and fill in the cookie information as shown in the picture.
Name:
Provider:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Purpose:
Cookie from LinkedIn Insight tag used for website analytics, ad targeting, and ad measurement.
Privacy Policy URL:
https://linkedin.com/legal/privacy-policy
Cookie Name:
bcookie, bscookie, JSESSIONID, lang, lidc, sdsc, li_gc, li_mc, UID, UserMatchHistory, AnalyticsSyncHistory, lms_ads, lms_analytics, li_fat_id, li_sugr, U, _guid, izographicsOptOut, li_giant, lms_ads, li_sugr, U, _guid, A3, anj, uuid2, dpm, dextp, demdex, dst, lnkd, aam_uuid, MUID, MR, IDE, fr, personalization_id, GUC, B, test_cookie, _gcl_au, _gcl_aw, _gcl_dc, brwsr, ABSELB, IRLD, barometric[cuid], tluid, oribi_cookie_test, oribi_session, oribi_user_guid, oribili_user_guid, uids, l_page,
_rdt_uuid
Cookie Runtime:
Session / 1 year
Step 3: Opt-in code
In the third and final step, all you have to do is paste the previously copied "Insight Tag" from LinkedIn into the Opt-in Code field.
After that, please click the "Save all settings" button.